We are a publicity agency that have 8 employees using PhotoShop for over 16 years now. We traveled about any iteration of PS and we do amazing things with it. Recently we had to look at our budgets because of tight economic reasons. We could easily choose to let go amazing talented people but we first made an exercise how we could keep budget lower at all level without losing integrity and the quality we deliver to our customers.
At some point we got in touch with Affinity Photo. It looked interesting and we settled for two licenses and put two people on it for 2 months to evaluate. After the evaluation we were very excited about Affinity Photo that we now have chosen to make it available to all our people. They all loving it.
What’s in it for us? Adobe’s high yearly license cost has been lowered to only 1 license now. We are not going to renewal our other PS licenses anymore. That’s a HUGE yearly TCO saving for us. It perfectly matched our strict budget and we do not have to cut on quality for our customers.
Some highlights that our employees love: - Does the same as PS - Absolutely better working flow compared to PS. Everyone was very excited about the UI - Plugin support - MUCH faster compared to PS on the same hardware - Smaller memory footprint - The real-time history is awesome and much better and faster compared to PS - Stepping up to Affinity Photo from PS is not difficult but needs some time - It is available for Windows and Mac. Noted: Mac version is faster though. Still the Windows version is faster to PS CC on Windows. - Unbelievable low price - in fact, we are astounded how low they kept the price. It would even sell masses for a higher price (+$300 would even be cheap).
The only question we have to Affinity, how did you produce such a high quality tool for such a low price?
Affinity Photo is a major contender for being the best image processing tool on planet earth. It is very professional, highly productive and a joy to use.