I'm a writer and am constantly involved in multiple projects. So keeping track of which folder is which is essential to my work. The color coding the Mac OS offers is helpful, but there are only six colors, and we soon run out of colors. The most helpful way for me to organize is to put folder aliases on the desktop. To make them stand out, I use icons I download for free from various sites. But to paste them onto a folder is time consuming and a real pain. Enter "Folder Brander". This is the most elegant software I've seen in a very long time. You drop a folder into the window, then click on an icon in the column on the right. You're done. If you want to try out different icon "looks" before committing, click the Apply button. You can also add text over the face of the icon. And you can give this text attributes like size, transparency, line spacing, (if a name is long enough to wrap around), plus three degrees of shadow and three degrees of glow. If you want to add a group of icons to the Folder Brander application, first click the + button in the top window labeled "Custom". You can name the folder at this point. Once done, choose that folder set you just made, then drag and drop Mac icons into the tall column below. It's so stupidly simple...almost. I was briefly confused by the +/- buttons at the top. That's because I didn't see the +/- buttons below. The top set is for adding or deleting an icon set FOLDER. The bottom buttons are for adding or deleting ICONS in that tall bottom column. Once you spot that, you are on your way for some fun. It's helpful to know that even though you are pasting on a new icon, you can still change the color of the regular text label with the Mac's six colors. Also, the new text one adds with Folder Brander appears across the face of the icon. It doesn't change the Mac's folder name. And although the app won't accept aliases when you try to drop them in, just make changes on the original folder, then make an alias, (which preserves the "look" you've applied to the original folder).
BTW, although the free "Viou" application suggested by a reviewer is probably very good software, after trying to decipher how it worked, I gave up. I simply didn't have the time to try to figure my way through the multiple steps this software seems to require. And I couldn't find a Help file for this application. But without judging further, (since it might be that the software is very simple to use), my vote goes for Folder Brander. It's very Mac-like, it's very elegant, it's very easy to use, (a caveman could do it ), and the price is extremely reasonable. If organization, or maybe just plain fun, is important to you, give this software a try. This is a superb application, and upon using it you will probably find yourself downloading massive collections of Mac icons. I've already started. ^_^