How is this not popular? Can use this as a task manager, notepad/scratchpad...The ability to work so quickly and browse by labels and tags; not to mention the beauty of markdown. You can also browse your notes from the menubar. If you're working on a writing project and do lot's of research and yo ualways take notes on a physical paper to remind yourself to read taht article, do that section, udnerstand that process ... there is nothing better out there to deal with this kind of stuff. Tidnerbox as the God of all Note taker and Kardnote as the God of all notepads...f....g love it!