Honestly this is a really cool app to easily and quickly convert your media files. This beta version is free and very usable.
Speed is the key here. Copying video and audio is fast. If encoding is needed it uses hardware converting to speed things. Very nice.
I like the interface a lot , it's simple. Not overwhelming complex. Seeing the screenshots being updated while converting is definitely nice touch. That said, it would be nice if you could minimize the windows!
I sent the developer an email what the price will be. But apparently it is not yet determined. So a lot will depend on what price this app will get.
At least it has huge potential.