This is one of the finest examples of productivity software around-- right up there with 1Password and TextExpander.
This is one of those apps that's hard to realize how awesome it is until you try it and then once you figure out its power, there's no turning back. Luckily there's a free trial.
What can it do with text? Pretty much anything you want and in any application. For example, thank to its TextSoap menu, in an email, with one keystroke, I can have it search for and italicize each and every use of a title of my book. I don't even have to select text. It happens automatically and instantly. So if I'm typing quickly and forget to italicize my work, one keystroke and it's taken care of. Bang, done!
But that's easy. What about the hard stuff? Well, I post transcripts of pages of my comic up on the web. These need to be converted from Rich Text Comic Book Scripts to specifically formatted HTML, but not only that, it's just supposed to be the dialogue, so I have to remove all the written descriptions while keeping everything else. I have to bold the character names (which aren't bolded in the Rich Text) with tags and I need to place both and tags around the words my characters emphasize. What I'm saying is that its totally repetitive gruntwork, but kinda tricky too, with lots of fiddly moving parts. Before TextSoap, it would take me about 10 to 20 minutes a page. Now it's another instantaneous keyboard command.
And what's especially amazing? I wrote to the developer with a couple questions about how to tackle this problem and HE HAND-CODED THE WHOLE WORKFLOW FOR ME. I didn't even ask for that. The guy who does ScreenCasts Online mentioned he did that for him, but I figured that was because he had a huge following for his screencasts. I'm nobody. But he just did it! And every interaction from him has received a response in less than 12 hours. And a thoughtful/helpful one too.
If you are wondering if this app is worth your money, let me tell you it absolutely is. Frankly, I wish the developer made more apps so I could have even more apps of this quality and from someone so extraordinarily responsive.
Don't hesitate. Download the trial. And then buy it. This is the real thing.