Folks: We have a winner!
Just add Flip4Mac and finally we have a way to play streaming asx/Windows Media on a Mac without the clunkiness of the QuickTime Player (for playing audio only, it -IS- clunky and big).
My only request is some kind of F-key control like SizzlingKeys has for working with iTunes. Granted, there are command keys that work when the app is to the front, but that's not convenient when working in other programs and you want to just hit one button to pause or mute.
Maybe the developers can get together. Think I'll post this idea over there. ;)