Well, personally, I'm thrilled to pay $40.00 for not only saving me DAYS of rebuilding my Windows drive, but it also ensures that I don't loose anything either. Plus the piece of mind knowing it is always backed up is well worth the cost as well. Winclone (and SuperDuper!) are critical for me. Finally, I have to give credit where it is due. I just finished using Winclone and had to utilize the tech support to restore my drive correctly. Russell was extremely kind and patient as he helped me get through my own mistakes so that my Windows could be restored. In these days, where most large companies blow you off and blame some other software rather than help you fix your problem, Russell was superb in his assistance. So, not only is the product easy to use, versatile, and effective, the tech support is wonderful too. I highly recommend this piece of software.