I have seen complaints recently that Freeway is 'complex'. If they want an 'instant' gory, gaudy glory web site, then go to one of the many template/theme based solutions, but realize that you are using someone else's design skills, and your lack of skill will be obvious to all who see your web site.
If, on the other hand you want to be an individual, a designer, not a copier, then use Freeway.
Freeway's strength is the recognition of the obvious, that a web site is first and foremost a VISUAL entity, the computer equivalent of a printed advert or article, with all the dynamic additions of HTML5, CSS3 ETC, AND just has to be constructed of code, for the benefit of your computer browser.
This is why Freeway is under the hood a top class DTP program, that outputs the visual result as completely legal code.
As such it is, until Adobe sought to jump on the bandwagon - unique, and superb.
Of course it is complex; visual design is complex and takes years of study to master (some never do), but Freeway has a unique family of users/helpers behind it, ready to help you from the beginner's hesitant first steps, to the so advanced, it makes your head ache!
Put some effort in: study Freeway's 468 page manual; look at over 17 Freeway Moments Tutorial videos; Chris Linford's 39 tutorial videos, not to mention Dan Jasker; read how the experts do the impossible in FreewayTalk, and you will come out able to produce something unique to you, that will gain gasps of approval "How the h*** does he do THAT!'.
There is no such thing to an easy road to quality in anything; if there were, there wouldn't be so much rubbish on the 'net.