This is an adorable application launcher. It has a slick interface and the items in the launcher are configurable.
The application is currently a hefty 9MB and I'm not sure I like the donationware notices, but it's definitely a good thing to see new Mac applications. I've used most of the application launchers out there (and switched back to OS X in part because I missed Quicksilver) and try out new launchers when I see them. Even if a launcher doesn't impress me enough to use it, it still might be just what a friend or client of mine needs.
I don't know why some comments raise the question that it might be a virus or trojan, so hopefully my comment will help bury them.