Control iTunes - There are tons of controllers for iTunes out there, some are useless, some are great, but Ivy brings a new aspect to the market. Style.
Be Your Own DJ - Find any song in your library with the "Find Song" feature. This state of the art technology allows you to search your library for that one track by The Who and play it, all without going to iTunes.
Grrrrrr - Another advantage to using Ivy is that you can use the Growl notification system. Growl is one of the most innovative technologies in the industry, allowing both developers and users to connect using simple messages.
Sit Back, Relax - You don't have to use Front Row to have a good time with friends. Use the Curtain feature to hide your cluttered desktop, or your top secret business plans. You'll get info on what's playing.