There is no File->Insert document on the Mac version of Word. Even if there was, I image one would need to manually perform that File->Insert for each document. It's much easier to drag the documents from the Finder into the Doc Merge window and click a single button.

At least Apple makes someone purchase the app before being able to leave a review... geesh.

I stand by my statement. It is easy to insert a document into word by going to the "Insert" file menu item; and go to the "File" submenu item. I do have Word. Yes, It may be easier to add multiple files to a document using Doc Merge- but, not much so. Not enough to justify a $14.99 price tag. Unless you do so on multiple occasions, each day. At least, in my book. No need to try out Pariahware's Doc Merge to understand this when I have Word and utilize this function.

So we are clear:
- you are not the target market, unlike the book publisher who uses the app on a daily basis.
- you did not download nor try the app
- you would rather repeatedly go to the Insert->File menu for each file
- you felt the need to rate give the app one star anyway

Yes. You are correct on all 3 accounts. My comments were spurred initially by your MacZot promotion- which decidedly is geared towards the novice/mass user- Not Book publishers. I have not downloaded or tried the App because I find it ridiculously easy to add a file to a Word document (which occurs maybe twice a month- if that)- in Word, itself. Finally, I give it one star for your pricing and marketing practices. Perhaps DocMerge works well for a Book publisher who needs to merge Doc Apps many times a day (I can't imagine that- but what do I know)- but I rate the App a one star because for the vast, vast majority of users- it adds little functionality over a free option. You have a propensity to overcharge for apps that do just that. Witness ShooApp (also a MacZot promotion)- that adds a little granularity to that provided by SpritedAway. $15 is a lot of money to some, for software that adds such little over free options. This is my opinion, at least.

Me too. I can't see the point.

You can do the same thing with Applescript or Automator - both free.

One of the questions that I have seen around the web regarding Doc Merge, is if it is worth the cost.  If you only have two or three documents to merge once in a while, then I would say no.  Doc Merge's audience for those merging many Word documents by hand, frequently.  For example, a business who is paying an employee for hours of their time manually merging documents.  The employer can purchase Doc Merge and have their documents merged into one document in a matter of seconds (or minutes) instead of hours.  For businesses, time is money.  I hope this helps you better understand the purpose of Doc Merge's existance.

Still... $35 for that task?
It's REALLY much my friend, and no one's gonna pay that.

Dev: „For example, a business who is paying an employee for hours of their time manually merging documents.“
Such a company would ask their PC guy to write an Automator action or an Apple script doing the same, fast, comfortable and without a need of another application people have to learn to use...