Very, very simple to set up. Extremely user-friendly.
The apps launch as quickly as if they were launched directly from the Applications folder.
Very simple to configure, (can't get simpler just copy an app icon into the A.B. folder and that's it!)
I expected a lot less, but for my needs, this is great so far. Quite stable.
I previously tried Tiger Launch and Vadal but they had their little glitches. So far, if only this had a google search feature, it would be dynamite but up to now, it is working perfectly.
I only wish the Atomic Beef icon where a little simpler to see...grey on the OS X brushed metal is kind of easy to lose on menu bar. Great Job!