I've been a VERY longtime BookDog user and supporter. SheepDog reports that iCloud sync and BookDog don't play well together, necessitating a side-grade over to their new app, BookMacster.
Downloading and trying BookMacster, it seemed to work just fine. But I have to be honest here - seeing the BookMacster interface (a more lively and colorized implementation of the old BookDog interface) reminded me that this app is impossibly complex-looking and non-intuitive for such a simple task set.
Maybe this is ingratitude after years of loyalty, but I just didnt want to spend $20 merely to sort my bookmarks - all I really need from BookDog. So I downloaded a free quick n' dirty utility that does it - and that's when I realized....
I guess the fact that SheepDog has been so attached to what has to be one of the worst app icons in the Mac OS world, while its not a crime to love an awful icon (and we have to give them some slack, it's obviously an icon of a beloved pet) this is evidence that they just don't put much stock in making user interfaces that are intuitive, and - dare I say it? - delight the eye. BookDog's interface looks like a Gannt chart for complex project management software, when a simple set of checkboxes could do the same thing faster, easier and more attractively.
So, four stars for a great app that does sorting and a whole lot more (particularly, migrating bookmarks between various browser apps), but some points off for a needlessly counterintuitive interface.