I got over the my phobia of the licensing arrangement and bought the product. Then I discovered the real objection. The serious problem with this is that it does precisely what it says it will do, it makes a daily backup of your entire computer. Consider this situation: you have a bootable backup, you introduce something into your OS that screws it up. Normally you would just boot from the backup with its unchanged OS and fix, but B. Simplicity will mirror the newly-introduced problem into your backup OS as well. Especially if you're the sort who likes to try out new hacks, etc., you should only back up your Home folder daily, and NEVER modify your backup OS unless your dead sure that any changes you have introduced are okay. So this is potentially a dangerous product that could get you in a lot of trouble.