MACUPDATE ADMIN Most users want to download an application and, after processing the downloaded file, want to simply drag and drop the application to their Applications folder.
Of course, some applications require dependent files to be installed as well (sometimes in the Application Support folder in OS X) but if an app does not require dependent files to be installed in various places in OS X, then people much rather drag and drop a given application into the Applications folder.
Hope I am stating this clearly...
(Version 0.2)