CREATIVE SYNTHESIS in communications, marketing, and branding for small business "Branding isn't a new idea..." In fact, in America we've come light years from just hanging out a shingle and hawking our wares. I believe we've progressed away from trademarks to Trustmarks, an expression that recognizes the necessity of our very best efforts when we seek loyalty from customers, vendors, partners, and other constituents. And in this hyper-paced, hyper-paranoid, post-9/11 economy, we're headed even further...to Lovemarks. Nothing less will ensure long-term success. My job is to help you grow your influence and to help you sell. To help you earn a remarkable reputation and maintain it with extraordinary results. To do all that, we'll tell your "story" the way I've told it thousands of times in my broadcast career. We'll start with a recognition of your strengths, then weave those strengths into an impeccably-written message that positions you as the savvy, sensitive, and trustable company you are. We'll use video. We'll use print. We'll use the Web. And at the end of the day, because you and I were creative and cooperative partners, diligent and resourceful at every fork in the road, your brand won't just shine, it will pulsate. Let's get to work, shall we? -Mike (a four-time Emmy-winning media and communications veteran, Mr. Russell has 21 years of highly creative, market-expanding and multi-faceted experience in network and affiliate television news/promotion, corporate PR, online media development, and marketing communications)