KEVIN SMITH  No longer supported, confirmed in an e-mail from the creator (Sept 09). Download link leads to creator's site for artwork. Not sure when support was stopped.  
(Version 6.6.4)

DONKEYOTAY  I agree with ebay-jeff. This is not an auction listing creator it is an html tool only. I bought it, used it, quite liked the html, but it didn't list the auction. I still had to do all the tedious ebay bit.

I then tried GarageSale, bought it & am very happy with that. I do about 30 auctions per week & creating, listing, tracking & post auction stuff is very good. No link, just a happy customer. http://www.macupdate.com/info.php/id/16035

Hope this is of help to someone.

Donkeyotay  
(Version 6.5.2)

EBAY-JEFF  This is effectively an HTML editor that can do very nice descriptions for your Auctions.

This is NOT really a listing tool.

Thought that purchasing a license might open up the features, but nope. WYSIWYG.

After you get a nicely parsed HTML description, you still have to go to ebay.com to list your item. Very misleading.  
(Version 6.5.1)

THE BEST. PERIOD.  This is it! The others are simply Dick-n-Jane simplistic and not even remotely close to the level of professionalism that CALC has. Registration was easy and the price is a drop-dead bargain for what you get with you order the CD or DVD.  
(Version 6.5)

ANONYMOUS  Why is it such a secret what this thing costs? Even on his Web site there's no hint of a price. Sort of makes one think the price must be bad news, what?  
(Version 6.5)

ANONYMOUS  To "roberts2424": Isn't JBidWatcher (which is an excellent app) just for tracking and sniping? I couldn't figure out how to create and list auctions with it, which I see as the great benefit of ALC.  
(Version 6.5)

SHAHID  Excellent App, I love it! Makes using Ebay every sellers Dream,Enabling The user to create professional looking Templates of the auction listing without all the hassle of having to learn HTML.

This is one of those 'killer Apps' people rave about. Without it i'd be lost!

Special Thanks & Respect go out to the Creator!  
(Version 6.3)

ANONYMOUS  I like it all except for the ad it insists on placing in all of my auctions. You can remove it by going to the bottom of the code you paste into Ebay and deleting the last few lines.

As long as the developer insists on forcing his advertisements on us, I will keep using it without paying for it.  
(Version 6.3)

ROBERTS2424  It's difficult to justify this application when JBidWatch is free and is much more robust. Maybe in the future it will be just fine.  
(Version 6.3)

ANDY  Cant use in the UK because it doesnt have a zero time offset... the nearest timezone i can get to ebay time is -1 or +1...  
(Version 6.2)

ANONYMOUS  Creates very nice auction listings. More of a help if you know HTML and use this as a springboard to creating more professional listings. I really like this app.  
(Version 6.2)

ANONYMOUS  I to noticed the self-serving ads screwing up my auctions. The worst part is the look distorted because of their size once they post on eBay.

I also have a problem quitting the app unless I go to the menu bar and choose quit. Hitting Open Apple+Q brings up a "Are you sure you want to quit" screen but never actually quits the program.  
(Version 6.0.1)

ANONYMOUS  Other than the 1-day registration delay (which is processed by a human and is therefore *not instant*), I have no complaint. Decent variety of simple but attractive layouts.  
(Version 6.0)

RAINBIRD  I don't have the time or patience to figure out HTML. I received my serial number to unlock the demo within 24 hours and listed my first auction the same day. This software does exactly what is promised in the program documentation and it looks great. Right now the developer is offering a special price for the CDROM version with many extras for $10 with free shipping. At $10 the price is right!  
(Version 4.2)

JOEL CANNON  WARNING!!! I downloaded the "demo" version and tried to post an eBay ad - but it was filled with "Not Registered" text. Fine, I went to register it and only AFTER paying $10, I learn that I have to wait 24-48hrs for the key to complete registration. When I requested a refund, I was rudely denied. Abandoning the application, I realized that it was not especially useful anyways. There are other free apps that more easily generate HTML and have better UI. So don't waste your time with this dog.  
(Version 4.2)