ANONYMOUS  (this is the same answer as the one you got in your other "spam report")

if you had spent the time to understand a bit about backcountry.com's business model you'd understand why people want instant notification when a particular item appears at 75% discount for the next 5 minutes. backcountry.com's sites like Brociety revolutionized gear deals.

besides, it's a widget: you don't like it, don't use it.  
(Version 2.1)