JON_WHITE_BW  From the software's own description of how to play HD media back on a PS3, it's not doing anything you couldn't do with HandBrake, which costs considerably less than 40 dollars.

As for saving media out of FCP or the like to play on a PS3 - you just have to export it as H264 MP4, or in something that you can then feed into any one of the video conversion tools that are already available, so this isn't doing anything you can't already do for free.

Frankly, this looks like a solution looking for a problem, or at least for a problem that's already been pretty much solved.   
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