This product will probably "mostly" sell in stores such as Apple Stores, Best Buy, CompUSA and camera stores... If it sells for $50 on the shelf, we end up getting about $22 for it. Take into consideration the costs for packaging and were into the teens....We also offer free technical support for those that need to be stepped through things, so there is some cost with that too... It all adds up.. We don't make killing on the products like one might think, and I know there are some options available in the freeware/shareware market but most of the people looking to get this product are ones that will find it in the stores and who may need support to help them with the process.. For that market, I don't think we can get much lower in price (and still be able to offer great support, based here in the states by a support staff that is employeed by Joesoft (not some outside group).
(Version 1.0)