In the past I've had good experiences using Missing Sync for Palm. Apparently that caused me to not read the product descriptions for this iPhone edition. Within several hours of purchasing I had discovered that the software simply doesn't do what I had inferred from the publisher's descriptions.

As perhaps a merely semantic point: there is no 'Sync' (i.e. synchronizing, as in keeping the data in two locations matching) going on at all.

If, as the previous poster suggests, this is a limitation that Apple has made insurmountable then this piece of software should simply not have been published under currently inappropriate name it bears.