The good: perhaps the best pure media management app out there today, and it's nice to see that it's finally a UB. Also some of the 3.x features are nice (ratings, and some labeling/metadate improvements).

The Bad: Most of the features outside of the core function of this app are second rate. The cost (especially the upgrade cost) are way to high for what's offered (the upgrade cost today is more then then cost of the new product was just a few years ago. and with every upgrade this price goes up, rather significantly). There are some know issues in some of the tools (i.e. some that mangle or drop metadata), and the author of this software rather then attempting to fix it, makes excuses (in one exchange he told me that this was how the exif spec was supposed to work, when the actual spec specifically did not).

I've used iView Media Pro for years, but I'm not biting on this one (even though it is a UB and I do have a MBP). Why? Well, first there are some long standing metadata issues that IMO are unacceptable in a program at this level at this price. Second, the new features don't warrant the upgrade cost (I bit on the last 2.5 upgrade only to find that the *new* editing features did more harm then good). Recently I apprehensively installed Aperture (1.1 version... never trust a 1.0 version from Apple) and find it to be much more of what I was looking for in a Photo management app (Note: I've been using iVMP for Photos only so this works for me, if you are managing other media Aperture is not for you.)

Wow... I can finally retire my old PowerMac 7100 :) Seriously... I'm super happy about this finally going OS X native.