Of course, your developers deserve to be paid. I'm looking at this from the consumer's point of view. Look at it this way.
In Cocktail's demo mode, you can use most, but not all of the tools. Registering unlocks the remaining tools. Network optimization is not one of those that get locked.
Cocktail certainly has the ability to make very complex changes to the OS that can potentially mess things up, should you make the wrong changes. The trick with Cocktail is that you don't play around with settings, just to see what they do, or if there is any improvement. You make specific changes based on your knowledge on what they will do.If a user sticks with the tools he knows about (For a beginner, say sticking with network optimization, repairing permissions, running cron scripts and the choices under the interface tab), he'll be OK. If you're the kind of person who would walk into an unguarded missle silo and hit the pretty red glowing button, whose function is not known, don't use Cocktail.
Right now, lets just look at the network optimization tool, as that is what directly compares with your product.
In Cocktail, you go to the Network tab, then choose the optimization button. You then choose the connection type from a pull-down menu and hit the apply button. Pretty simple... and free if you use Cocktail.