JIMW I agree with all that you say - providing your only interest is in a single such product. However as a consumer, I am also interested in value. There are literally hundreds of single use fee based, databases available for exercise, to-do lists, medications, Media libraries, recipes, home inventory, etc. A person could spend hundreds of dollars on such products and in a couple of years wind up with a sizable group that lack support, updates or require costly upgrades, or have simply gone out of existence. My position is that if a user needs encompass a number of such products they are better off buying a single general purpose database from a known reputable company and customizing it to their needs, as opposed to spending much more money for a bunch of products with an unknown or unproven pedigree.
Additionally, judging from most of the other comments posted about this product, I am not alone in my opinion that the product is overpriced for what it does. However if numbers of users are purchasing the product at the price you charge for it, then my opinion does not matter and the price instead reflects savvy marketing.
(Version 1.5)