DOUG S.  THINGS TO KEEP IN MIND ABOUT SEO:

- SEO is not an exact science and there is no one-size-fits-all solution. There is a lot that goes into it and a large portion is reverse-engineering Google.

- You cannot guarantee any rank in any search engine without paying for it.

- Search rank varies depending on search terms, your location and a number of other factors that are entirely out of your control.

- Page ranks can change frequently, as often as hourly.

- Certain SEO tactics (key-word stuffing, for example) will get your site banned form Google.

I would also like to add that I've never used this product so it may deliver and it may use legitimate techniques. I just wished to share some of my knowledge as a web designer and developer so that potential users can make an educated decision.  
(Version 1.8.2)

BUMBLEB  Buyer beware: Even though the software can be used after the expiration of the "Live Plan" it becomes NAGWARE !!! All the time it reminds you that you need to extend the Live Plan, even though I don't wish to do that at this moment, since I rarely use this app.

Another reason I will *not* purchase a Live Plan is that the company is very shady. I think they are eastern european, but I don't know. Their website has no information to find anywhere with a mail address or anything. And the WhoIs information for their domain is "protected" by some privacy-service! What are they hiding???

PS: I know the purpose of the Live Plan is updates for the search engine algos, but please guys, my Live Plan expired last week, so I guess I would be fine without the nagging reminders!  
(Version 1.4)

JOEYA  Excellent features but expensive. The $87 "Pro" version doesn't even let you save or print your reports. You'll need the $267 "Enterprise" version for that.  
(Version 1.3.3)