PAPARAZZO1  I've been a pro photog for 40 years. this is by far the best thing since the invention of the camera. along with pro dslr cameras such as the nikon d3 or canon mkIII, photoshop, camera raw, and blurb.com / booksmart - you can now be in total control of a work-of-art, coffee table book with a finished product that looks like you bought it at barnes&nbl. absolutely stunning. i've made a couple so far for gifts - people cried when they received them. the premium paper option makes it all the better. the joy and impact of making your own hard-back art-book is truly beyond description.  
(Version 2.0)

KEDOS  I like this better than the book creator integrated with iPhoto. I don't like how it forces advertisements onto the book you're paying for, though.

It seems much more customizable than iPhoto and cheaper. Can anyone comment on the quality?  
(Version 1.9.5)

DJDARLEK  Well I'm impressed! This 'free' program is mainly just an elaborate gimmick to take advantage of their book printing service. However, the program itself is very well designed and is a pleasure to use. It is also fairly extensive and if you're a designer looking for a fancy portfolio like myself, it's excellent.

One big flaw from my personal point of view - it doesn't ship to the UK making this fairly redundant. Please mr. Developer, get in touch with them and tell them to give us a chance! We do pay for our goods on time ya know?  
(Version 1.2.1.8973)