MKG Why buy it? Simple. It works better than anything out there for this very limited, but critically important task. I must admit that I was skeptical, too. But after being frustrated by the red eye tools in a variety of applications, including iPhoto and PS Elements among others, I gave it a try.
It works and works well. Thirty bucks may seem a little steep. But when you've just corrected that very special photo with such ease and clarity, it's worth it.
(Version 1.42)