I was not into Twitter at all until I saw a demo of TapSocial. I did not want yet another social media channel to look at every day. TapSocial allows me to follow my favorite sports teams and news networks, and stream their tweets in a news ticker format. I can get my work done without having to stop and go to the twitter website. Simple but brilliant! I really like the hash tag following feature too. I used it recently for a conference that I attended. I could see tweets about the presentations without following each person individually.