A very useful application. Good feature set. An alternative to the 'donationware' Finderpop. Maybe a little too expensive as an impulse purchase. Five to ten would seem a much more seductive opening price. My one concern or caveat, is that the 'four buttons' are just brightly coloured aqua buttons. There should be at least a couple of alternative possibilities within the preference pane. The standard for OS menu items are black and flat. This garish and childlike offering, does let the overall feel of the app down terribly.
Apart from that, it's well worth a try. To see if it enhances your workflow. Grazie e Arrivederci

All the positive comments on this app are very well deserved. Its capabilities are very extensive, far more than just launching and switching apps. For example, its Special menu allows access to customizable folders (and shows previews of and allows you to perform numerous actions on files within), Address Book, system memory information, sleep/restart/shutdown, and more. I don't have time to write a full review, but I will say that, next only to LaunchBar, Application Wizard is the most useful and versatile general utility app I've ever used. Also, this latest update (2.5) is very nice. It contains a lot of new features and improvements for a .1 update. I've seen apps get major version upgrades with less.

I'm very impressed with this so far. There are so many application switcher and launcher utilities out there, but this is by far the most configurable and feature-rich contextual menu-based one that I've seen. I love the ability to map the menus to global hot keys. I use Steer Mouse to map these keys to extra buttons on my Logitech MX Revolution, so Application Wizard's menus can be brought up with a single click anywhere on the screen. Also, I really appreciate the way the developer has set up the trial version of this app. You can use it for 15 days with no restrictions and no nag screens. This is how shareware should be demoed--it allows you to really evaluate all the features of the app for a reasonable time period with the added bonus of not being harassed for money until you've had a chance to decide if you want to spend it. I'll probably buy this before the trial period is over.

Absolutely superb as always. Is rock solid on everything from an old speed-bumped G4 to a new Mac Pro, all running 10.38 at time of writing. Couldn't live without it now.

I'm glad to see this update. Some previous versions stopped working on my computer, so I'm glad to see this update. The ability to quit background-only applications is a plus. For example, since installing Panther I can't quit PTH Pasteboard, and now I can with Application Wizard. I also like the ability to quit many applications at once, plus the quick access to many items (e.g., applications, system preferences, etc.) I have been using other programs that have similar functionality, but prefer Application Wizard's unobtrusive nature, and quick rendering of menus/submenus.